You have to bring that information up to senior management.Īs for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue. may know something before you and your team know it. Paint a picture for senior management of what you’re seeing and hearing. Stay as close as you can to and get as much information as you can. Everyone was working nonstop under obviously difficult circumstances. On working with senior management and the legal team: You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. With the MAX, the playbook ran out after a few days, and we were in unprecedented territory. We have plans that allow us to act in a 24/48/72-hour situation. In this edited transcript, he shares in his own words what the 737 MAX experience has taught him about crisis management: 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.” Gordon Johndroe, vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 29 with once-a-day service between Miami and New York. According to the Associated Press, American Airlines will be the first carrier to put passengers on Max jets beginning on Dec. The entire MAX fleet was grounded for 20 months.Īfter Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. According to reports, an automated flight-control system had sent the airplanes into nosedives. When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history.

Boeing org chart 2020